12 Reasons Why We’re Better At E-Commerce

How many times would you like to lose to your competitors?

Amazon, Etsy, Google Shopping & most other marketplaces place your products right next to your competition. Their platforms are geared toward finding the best solution for their users. Which usually means the smallest price tag. Nowadays there’s an app or a platform for everything and anything that you could possibly ever want. E-Commerce is no different. However having your own e-commerce website offers numerous advantages for your business or brand. At Wize we’re particularly passionate about building e-commerce web designs that offer more in terms of control, customer relationships, and long-term growth. Here are the key benefits of working with Wize Consultantz on your E-commerce project:

1. Complete Control Over Your Brand Identity

As your digital services provider we pride ourselves on empowering your brand. By default we take a brand-focused approach to all of the design elements that we produce for e-commerce websites. Creating e-commerce experiences that are loved by the business and their customers is our pride and joy. All of our e-commerce website design come fully loaded with:

• Website Customization: With your e-commerce site, you’ll be able to fully customize the look, feel, and functionality to match your brand's unique identity. This level of control helps build brand recognition and loyalty.
• Consistent Branding: You can ensure consistent messaging, tone, and visual design across all pages, creating a seamless and cohesive brand experience.

2. Ownership of Your Customer Data

Customer data is the most valuable part of your e-commerce business. So why give that away to other platforms without receiving any benefit? The second reason why Wize Consultantz is the smarter choice for E-Commerce Web Development is because we give you full access and ownership of all of your customer data. Some of your data ownership perks are: 

• Direct Access: Owning the platform means you have direct access to customer data like purchase behavior, contact information, and demographics. This data is invaluable for marketing, retargeting, and building personalized customer experiences.
• Enhanced Customer Relationships: By owning your customer data, you can nurture more meaningful and long-term relationships through personalized emails, loyalty programs, and targeted marketing strategies.

3. Better Profit Margins

Better branding attracts more customers. Better data control creates deeper customer relationships. But… Better Profit Margins are good for business. With Wize as your e-commerce provider the only processing or transaction fees that you pay are the ones that your credit card processor charges you. We don’t have any per-transaction fees. But we do offer:

• No Marketplace Fees: Selling through your own website eliminates the transaction fees and commissions that third-party platforms, like Amazon or Etsy, charge. This allows you to retain a higher percentage of your sales.
• Full Control Over Pricing: You can set your own pricing strategies without competing with the marketplace’s pricing rules or policies, optimizing for better profit margins.

4. Increased Website Flexibility

With more financial yield there’s more room to focus on Conversion Rate Optimization, User Experience and your check-out processes. System flexibility is crucial to be able to keep up with the ongoing changing needs of your business model and user experience. So rest assured knowing that all of our E-Commerce websites come with the following:

• Feature Customization: You can introduce custom features like upselling, cross-selling, subscription models, or product recommendations to increase average order value (AOV) and improve the shopping experience.
• Platform Adaptability: Having your own website allows you to easily scale and adapt your site with new products, services, and designs, based on your evolving business needs and customer preferences.

5. Better UI & Customer Experience

Flexibility isn’t only limited to features and functions. Our bespoke web design abilities ensure you’ll have the ability to create a high-end experience for new and returning customers. Don’t fall victim to price gouging, competitors and third-parties stealing your customers. Working with Wize affords you an e-commerce partner to help you succeed through leveraging:

• Tailored Shopping Journey: Wize can design every element of the user experience, from navigation to checkout, ensuring a smooth, intuitive, and enjoyable process.
• Fewer Distractions: Unlike third-party marketplaces, where competitors’ products are just a click away, an e-commerce site keeps the focus on your brand and offerings, reducing distractions and boosting conversions.

6. Improved SEO & Organic Traffic

Google and other search engines value good UI/UX and unique content. So whether you’re leveraging organic Search Engine Optimization, running ads in search results, display ads or utilizing social media marketing techniques the better the UX the more website traffic will convert into customers. We build optimized e-commerce websites that lend:

• Search Engine Visibility: Our e-commerce websites allow you to optimize each page for search engines, driving organic traffic to your site through well-optimized product descriptions, blog content, and metadata.
• Ownership of Traffic: With your own website, you don’t rely solely on paid ads or third-party platforms for traffic. Over time, organic SEO efforts can reduce customer acquisition costs.

7. Direct Customer Support Options

Support is everything. Communication is crucial. But not everyone likes email. We offer a wide variety of communication methods and mediums out of the box with our e-commerce website builder. Questions about returns, sales, discounts or special offers will never fall through the cracks again. With Wize as your partner you’ll have:

• Enhanced Communication: Having your own website enables better direct communication with customers through live chat, email, or a contact form, fostering trust and faster problem resolution.
• Control Over Policies: You can establish your own return policies, shipping options, and customer service standards, offering more flexibility and better customer satisfaction compared to third-party sellers.

8. Full Control Over Your Marketing

Every brand’s marketing strategy is unique to them. Don’t let third party marketplaces or service providers restrict the way that you grow your online business. With Wize as your marketing partner we can help you level up your online store through a data-informed marketing plan that meets business goals, drives growth and allows you to scale. Building with Wize you’re ensured:

• Integrated Marketing Tools: The Wizdom e-commerce platform can be integrated with marketing tools like email marketing, social media campaigns, and advertising, giving you more control over how you promote products.
• Retargeting Opportunities: Owning the site allows you to implement remarketing tactics, such as retargeting ads for abandoned carts or personalized email campaigns, which can lead to higher conversion rates.

9. Freedom from other Platform Restrictions

Some third party marketplaces or service providers like squarespace have very strict guidelines about the content that you can publish, they have stark rules on publishing content, or they outright own your content. Or they force you to display it alongside your competition. So you’re never truly fully in control of your brand or your content. But if you work with Wize to build your e-commerce website we can ensure:

• No Rule Changes: When you operate on a third-party platform, you're subject to their rules, algorithms, and changes in policy, which could negatively impact your business. Owning your site gives you full control over business decisions.
• No Competition Placement: On third-party platforms, your products often appear side by side with competitors’ offerings. With your own e-commerce site, your customers only see your products, leading to more focused shopping experiences.

10. Ability to Build Long-Term Asset

When you truthfully have full control of your brand, your content, your marketing, your website, communications and the processes/integrations therein to build your castle in the sky, your web store starts to become an asset. Over time customer data and product sales will start to tell a very important story. Hiring Wize Consultantz affords you a technology partner to directly assist you grow through developing the following:

• Equity: Your website becomes a valuable digital asset as your brand grows. Unlike selling on a third-party platform, where you rely on the platform’s ecosystem, owning an ecommerce site builds lasting equity in your own domain and online presence.
• Scalability: As you grow, you can easily scale the website, integrate additional features, and expand into new markets without being constrained by the limitations of a third-party platform.

11. Freedom to Experiment

As your digital asset appreciates through data accumulation it paves the way to your ongoing success in the future. By analyzing website traffic, ad performance and product data trend detection, conversion rate optimization and search engine optimization outcomes operations can be adjusted to maintain continuous growth. After launch we can help you continue to grow through:

• A/B Testing: Having your own site allows you to easily experiment with different designs, content, and marketing approaches (A/B testing) to see what drives better sales and customer engagement.
• Innovative Features: You can implement cutting-edge technology such as augmented reality (AR) for product visualization or artificial intelligence (AI) for personalized shopping experiences without being limited by third-party platform capabilities.

12. We Have Our Own Builder…

We offer a suite of digital tools that intelligent business owners use for building websites, online stores, web hosting and growth. We offer a smarter Content Management & online shopping experience. Partner with us to obtain the pinnacle of digital intelligence through innovation and industry insights. Let's get you soaring with:

• E-Commerce Website Development
• Online Business Automation Tools
• A Simple WYSIWYG Drag-n-Drop Website Builder
• Results-Based Marketing Strategies

Sooo… basssicallyyy… in conclusion, having your own ecommerce website gives you full control over your brand, data, customer experience, and profitability. It offers greater flexibility, scalability, and the ability to create long-term value for your business. As your technology partner we want to see your business thrive. So we’ve taken the time to make sure that we’re the smarter choice for businesses in need of e-commerce services. If you’re actively seeking an e-commerce partner or web designer that can help you sell products online please contact us. Send this to someone who’s looking for e-commerce support if it isn’t you personally.

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