What’s the secret sauce?
Whenever we get asked what's the secret formula, the answer is always the same. Whenever our clients ask why we focus so much on creative assets for any kind of advertising campaign our answer is always the same. The foundation for any advertisement is the brand that it represents. Whether your advertisement signals the ability to fulfill a need or postures you as the best product for your customer, the brand is what will or won’t convince them to buy; to trust you. What does your brand convey to potential customers? Is it modern? Leadership? Authority? Integrity? Maybe sloppy?
Ads aren’t just ads. Digital creative is far more than ads. It’s landing pages. It’s your website content and blog posts. Your brand’s social media posts and even the items for the in-person experiences like menus, business cards and brochures. Good digital creative builds trust, demonstrates authenticity, authority and simulates the fulfillment of a psychological need...
So, there's definitely a perfect formula for every business. But not every brand uses the same ingredients. Good digital creative refers to the design, content, and overall execution of digital marketing materials, such as ads, social media posts, videos, and website elements. Here's what our ingredients (high-quality digital creative) offer:
1. Increased Engagement
Engagement is the most important part of any campaign. Your digital media and custom creative should always act as your calling card. Effective digital creative prompts viewers to take action. Do you want the viewer to feel something? Or do you want them to click a link or buy a product? Having engaging digital creative offers the following perks:
- Visual Appeal:
Eye-catching, aesthetically pleasing design captures attention and encourages users to engage, click, or share content. - Storytelling:
Well-crafted creative communicates a brand's story effectively, making it more relatable and memorable for the audience. - Interactive Elements:
Adding interactive features, like videos or quizzes, can further boost engagement by making the experience more immersive.
2. Improved Brand Perception
Your customer should know what you do, how you do it and why they need it. I’m sure that you’re familiar with the little jingle “like a good neighbor, *company name* is there”, right? This is where every brand should aspire to be. In order to help you scale your business our digital creative helps foster:
- Consistency:
Strong digital creative ensures that a brand’s messaging, tone, and look are consistent across platforms, leading to higher recognition and trust. - Professionalism:
High-quality visuals and messaging convey professionalism, which can boost credibility and authority in the eyes of consumers. - Differentiation:
Great creative helps brands stand out in crowded digital spaces by showcasing unique value propositions or design elements.
3. Better User Experience
Once your potential customer has moved into the research phase to acquire your product or service they’re going to check you out. This is why the digital creative on your website is so important too. We specialize in craft creative assets that allow for general and scenario-specific user exploration. Informed through industry insights we create and/or generate user experiences that provide:
- Clarity:
Well-designed creative simplifies complex ideas and products, making it easier for users to understand and appreciate what is being offered. - Accessibility:
Thoughtful creative includes elements like clear typography and mobile optimization, improving accessibility for a wider audience. - Functionality:
When digital creative is well-executed, it’s not just visually appealing, but also easy to interact with, enhancing the overall user experience.
4. Higher Conversion Rates
Between the research or investigation phase and conversion videos, images and copy all have their own contribution to make to the sales funnel and overall user experience. Inspirational creative that addresses pain points and creates a smoothe page flow makes a huge difference. We produce ads, multimedia and creative that drives the following:
- Compelling Messaging:
Good creative with strong calls to action (CTAs) can guide users through the customer journey, increasing the likelihood of conversion. - Trust and Emotional Appeal:
Emotional storytelling and visually appealing ads can create stronger connections with customers, leading to better brand loyalty and higher purchase intent. - Optimized Design:
Creative that is optimized for performance (loading times, mobile responsiveness, etc.) can prevent user drop-off and improve conversion rates.
5. Boosted Campaign Performance
As a full service agency it’s been our observation that good creative is evolutionary and iterative. The only place that “the perfect ad” ever came from was A/B Testing. When working with Wize you gain a consultancy that you can leverage for ever-changing digital asset creation throughout the campaign process that is:
- Platform-Friendly:
Platforms like Snapchat, Google Instagram and Facebook prioritize high-quality, relevant creative, potentially lowering ad costs and increasing reach. - Budget-Friendly:
Strong digital creative offers better click-through rates (CTR), engagement metrics, and overall campaign performance, helping businesses achieve better ROI on their advertising spend. - Change-Friendly:
Well-executed creative can easily be adjusted for different platforms (social media, display ads, email), maximizing its utility and extending campaign reach.
6. Enhanced Brand Recall
Our KPI-informed content creation process leverages data analytics and psychology to help your brand attract new customers. But this also allows us the opportunity and insights to craft other pieces of content further down the funnel that are scenario-specific. Whether it’s through retargeting or classification changes we aspire to produce creative digital content that incites:
- Memorability:
Unique visuals, catchy slogans, and consistent branding help improve recall, making it easier for customers to remember your brand when making purchasing decisions. - Emotional Connection:
Creative that resonates emotionally can lead to deeper connections with the audience, fostering long-term brand loyalty.
So, to wrap it all up...
"Good Digital Creative" not only drives immediate engagement and conversions but also enhances brand perception, strengthens customer relationships, and improves long-term marketing performance. Good digital creative acts as the individual facets that make up the way that your brand makes a difference in the world. It’s the representation of the problem that you fix. So we don’t just make pretty things. We don’t simply push pixels. We’re artisans that have come together to produce beautiful experiences that help your customers feel safe about giving you their money. So we want each piece to be its absolute best based on the niche you serve.
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